2012 Mid-America Horticultural Trade Show
Support for MidAm
is Support for ILCA
ILCA, along with the Illinois Green Industry Association (IGIA) and the Wisconsin Green Industry Federation (WGIF), is an owner of MidAm. ILCA receives a significant portion of the revenue generated from the annual event. We rely on MidAm revenue to support other programs and initiatives of ILCA. A lucrative MidAm allows ILCA to keep membership dues and registration fees as low as possible.
MidAm is Your Experience
It is imperative that ILCA members see the value of MidAm. Very few state landscape contractor associations have annual events that come close to the size and scope of MidAm. We are extremely fortunate to have a show that offers the quality and amount of education, product exhibits, and networking in our own backyard.
More than a Tradeshow
Mid-Am is reinventing itself as a 4-day experience. The educational sessions have been organized by ILCA and IGIA. Who better to develop educational sessions designed for our members than us!
The Mid-Am Mixer and Reception hosted 700 guests last year and this year is expected to be larger. The Mixer is a social haven for professionals and suppliers to meet away from the show floor.
Educativas en espanol: An entire track that includes education, networking, mentoring, and the tradeshow geared towards the Spanish speaker.
Three pre-conference workshops will be offered.
The ILCA Women's Networking Group will once again HOWL during their annual outing to Howl at the Moon.
A new section of the exhibit hall organized based on the Sustainable Sites Initiative. This section will showcase sustainable landscaping product suppliers only.
Where's My ROI?
Participation in MidAm is an investment, not an expense. Almost 12,000 professionals attend each year representing hundreds of thousands of dollars in purchasing power. 550 companies blanket the exhibit hall with new products and innovations. Tradeshows are undergoing changes and MidAm is no different. New methods of communication and purchasing trends have caused some tradeshows to reevaluate how they conduct operations.
Stretch Your Marketing Dollars
Some industry forecasters have called tradeshows obsolete dinosaurs. Yet, business-to-business tradeshows are still the most effective way to market products and services to a mass audience. For comparison purposes, a simple mailed postcard to 12,000 new and potential clients would cost over $6,000. Will that postcard be able to deliver the enthusiasm of an effective sales pitch? Will that postcard be able to answer the nuanced questions of buyers? Marketing dollars are precious. Spend them wisely.
Oh Yes, The Tradeshow...
MidAm is still a tradeshow. Exhibitors rate its value in the number and quality of sales leads generated. The goal of MidAm and its owner organizations is to put the focus back on the trade show floor. ILCA will continue to offer quality educational programming, meetings, and member-focused receptions. This will be done in a way that augments, not distracts from, the tradeshow experience. Tradeshows are designed to conduct trade. Members who maximize the MidAm experience will start their calendar year armed with industry knowledge that permeates every aspect of their businesses.
MidAm and ILCA ask for your support. Enjoy the benefit of this one of a kind tradeshow
[Mid-Am 2012 Home Page]